Resources — Eudai

Writing on positioning, go-to-market, and marketing for security, risk, and resilience companies.

Naming a category that doesn't exist yet
Marketing that already speaks your category
Microsimulations: why risk programs are converging on play
The fractional CMO problem
Selling to the GRC buyer in 2026
Don't build it. Validate it first.
Resilience documentation that nobody reads
When to engage a fractional CMO
5 tips for wannabe CMOs: marketing with clarity (Crono)
The AI governance room is open. Who's in it?