The Eudai newsletter
Writing on how security work gets found, funded, and leveraged.
Named for the Greek word for a turn — the moment something changes direction. That is what this newsletter is for: the turns that decide a market, the positioning shifts, the category moves, the strategic pivots that look obvious only in hindsight.
For the companies selling into security, risk, and resilience: sharper positioning, category language, and go-to-market thinking.
For risk & security leaders: how to frame a program so it earns budget, attention, and executive belief.
Plus original research as it publishes—written for people who have to make the call, not fill a content calendar.
No fixed schedule. It arrives when there’s something worth saying. Unsubscribe in one click.
What you’ll find
Positioning argumentsWhy a category is gaining—or losing—ground, and what that means for how you describe the work.
OperatingWhere to spend, what to stop doing, and how to pick the channels that matter.
AI governanceThe vocabulary forming around AI risk and oversight, and the market assembling itself underneath it.
Regulation and GRCWhat new obligations do to language, and the gap between what a rule requires and what a leader searches for.
Investors and foundersHow companies get positioned for a raise, and what investors hear when a category name is still forming.
Market researchGet new reports first, with the data and implications behind them.
From the fieldWhat we see at conferences and inside client work — including how this studio runs itself.
The occasional strong opinionUsually about something the industry has accepted without really examining.