eudai
Resources

Writing on market opportunity, commercial strategy, and emerging technology.

What's broken, what works, and what we're learning.

Risk & Innovation

The New Geography of Value

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Risk & Innovation

What Becomes More Valuable When Intelligence Becomes Cheap?

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The latest

Positioning, category design, GRC and AI governance — and the operating craft behind them.

AI Governance

Who Owns AI Governance?

AI is becoming a board-level responsibility. But new research suggests that formal accountability has yet to catch up.

Oct 2026 · 4 min read
Risk & Innovation

The Business of Hopelessness

Why recognizing risk is only half the work of leadership.

Oct 2026 · 6 min read
Positioning

The Capability You Need Might Already Exist

Why the next growth opportunity may depend less on what you build and more on what you bring together.

Oct 2026 · 7 min read
Operating

Begin Before You’re Ready

The ability to act without certainty may be one of the most valuable capabilities we can develop. A lesson in initiative, learning, and creating opportunities before we know exactly how they’ll unfold.

Oct 2026 · 6 min read
Risk & Innovation

The Cost of Ambition

This week, the AI investment boom faced a more skeptical market, the IMF warned about a technology-driven correction, and the Grace Hopper Celebration was canceled. The connecting theme is the economics of opportunity.

Oct 2026 · 7 min read
Positioning

Expand Your Creative Surface

The quality of your ideas depends, in part, on how much of the world you give them to work with.

Oct 2026 · 5 min read
Risk & Innovation

Why Good Technology Struggles to Become a Market

The distance between technical possibility and commercial value is often much greater than innovators expect.

Oct 2026 · 5 min read
Positioning

Market Creation Starts Before Demand Generation

When customers haven’t yet learned how to buy what you’re selling, generating interest is only part of the commercial challenge.

Oct 2026 · 6 min read
Risk & Innovation

What Grace Hopper’s Cancellation Says About the Economics of Community

The cancellation of Grace Hopper Celebration raises a bigger question about how we value the institutions that help industries grow.

Oct 2026 · 7 min read
Operating

When More Marketing Creates Less Growth

McDonald’s latest earnings call offers an interesting lesson in the organizational cost of too many good ideas.

Oct 2026 · 6 min read
Risk & Innovation

The Assumptions in the Boardroom

What a week at the Private Directors Association PRISM Conference revealed about how directors think, challenge strategy, and govern a business environment that keeps changing.

Oct 2026 · 9 min read
Operating

The Portfolio Economy Is Taking Shape

From venture portfolios to portfolio careers, the way we build businesses, organize talent, and create professional opportunity is changing.

Oct 2026 · 8 min read
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Built for the companies everyone else will study later.

We take on four to six engagements per quarter. Tell us what you're building — we'll come back inside two business days.

↳ Replies from a senior partner, not a sales rep.