Selected work

The engagements that shaped the practice.

A mix of fractional CMO partnerships, brand and positioning sprints, and category-defining programs across risk, security, and resilience.

Featured

2021–present

Risk & Resilience Platform · GlobalCMO → Fractional CMO

iluminr

Microsimulations, playbooks, and analytics for cyber, operational, and physical risk. We named the category — Capability Intelligence — earned Gartner Cool Vendor recognition, and shipped a website + content engine that gave practitioners language for something they didn't realize they'd been looking for.

Built a market-leading category twice — microsimulations, then Capability Intelligence
Named three times in the Gartner Hype Cycle (Legal, Risk, Compliance & Audit)
10 industry awards in the first year, including Gartner Cool Vendor recognition

PositioningWebsitePR & Analyst RelationsCustomer MarketingCommunityProduct Marketing

Read the case study →iluminr.io ↗

Selected engagements · 2019–Today

Physical Security · USAdvisor · 2026–ongoing

WorldSafe

Built the brand, GTM system, and category narrative from scratch for a physical security services company — vertical two-pagers, CRM architecture, and lead scoring.

Brand from scratchGTMCRM ArchitectureLead Scoring

Read the case study →worldsafe.co ↗

Operational Resilience SoftwareVP, Product & Partner Marketing · 2019–2021

Fusion Risk Management

Rebrand, partner-marketing program, and a thought-leadership engine across industry press. Repositioned around operational resilience just as the category was forming.

BrandingCase StudiesThought LeadershipPartner Marketing

Read the case study →fusionrm.com ↗

The ultimate compliment is when a customer says, ‘We can see ourselves in the system right now, as it would look after implementation.’ That’s always what I’m trying to achieve — showing them the functionality they’ll actually experience, before the contract is even signed.

Usman ShahidProtecht Solutions Expert

Enterprise Risk ManagementBrand & People Marketing Advisor · 2025–2026

Protecht

A people-focused social media campaign and LinkedIn training initiative — turning Protecht's own experts into the brand's most credible voice in the market.

Create your ownSocial CampaignLinkedIn TrainingEmployee Advocacy

Read the case study →protechtgroup.com ↗

AI Board GovernanceCofounder & Managing Partner · 2025–present

Vela Board Advisors

A venture built from nothing: name, positioning, brand, website, and the AI Board Governance Compass — a 16-indicator assessment that gives a board a documented, defensible AI oversight position.

NamingPositioningBrandWebsiteProgram DesignEvents

Read the case study →velaboards.com ↗

Venture Studio & AcceleratorAssociate Partner, Product, Product Marketing & Branding · Chief Storyteller · 2020–present

Product10x

An active portfolio of early-stage technology companies, with an operating model and market story that needed cohesion. Product strategy, positioning, brand and go-to-market for the studio, plus hands-on support for portfolio companies including Fyrii.

Operating ModelPositioningBrandGTMPortfolio Support

Read the case study →product10x.com ↗

Venture Studio · Enterprise Tech & AIStrategic Advisor · Marketing Agency · 2026–present

UE Labs

When the United Effects Ventures partners went separate ways, one founder carried the studio forward. UE Labs got its own name, identity, and story, along with the event branding for Ground Floor, the community series that came with it. Eudai partners with UE Labs to provide marketing studio services for their customers.

BrandingEventsStrategyGTM

Read the case study →uelabs.ai ↗

Early-Stage VC & Venture Studio · Enterprise TechCMO in Residence · 2025–2026

United Effects Ventures

A venture studio + seed-stage investment firm backing founders building enterprise cybersecurity and technology. Built the marketing function end-to-end: positioning, brand, content, community, PR, and field across the portfolio.

PositioningCMO in ResidencePR & MediaBrandCommunityField

Read the case study →uelabs.ai ↗

Investor Network · Capital FormationStrategic Advisor · 2026

Resourceful

An investor–company network built on shared data. Positioning and messaging, product councils convened with CEOs, advisors, and investors, and a go-to-market plan handed over with the collateral to run it.

PositioningMessagingProduct CouncilsGTM Plan

Read the case study →resourceful.pages.dev (staging) ↗

Category · GTM · ProductCategory, GTM & Product Advisor · 2024–ongoing

Operational topology platform

A platform building in operational topology — shaping the category, the go-to-market, and the product itself.

Category DesignGo-to-marketProduct

Read the case study →

Advisory · Resilience EngineeringStrategic & GTM Advisor · 2025–ongoing

Resilience engineering advisory

Helped a founder make the call not to build — then shaped his advisory practice and go-to-market in resilience engineering.

Strategic advisoryPositioningGo-to-market

Read the case study →

Full-stack marketingMarketing strategy advisor · 2025–2026

Business intelligence platform

The whole marketing stack for a BI company — positioning and messaging, product and event marketing, collateral, community, video, and partnerships.

PositioningProduct & Event MarketingCommunity & Partnerships

Read the case study →

Strategy · Brand · Investment AdvisoryStrategy & Brand Advisor · 2025–2026

Clinical downtime advisory

Positioning, brand, website, and collateral for a clinical-downtime advisory business — plus advisory through a strategic investment by a Fortune 500 technology venture arm.

StrategyPositioningWebsite & Collateral

Read the case study →

The engagements that shaped the practice.

iluminr

WorldSafe

Fusion Risk Management

Protecht

Vela Board Advisors

Product10x

UE Labs

United Effects Ventures

Resourceful

Operational topology platform

Resilience engineering advisory

Business intelligence platform

Clinical downtime advisory

Built for the companies everyone else will study later.