Selected work: iluminr (Gartner Cool Vendor), WorldSafe, Protecht, United Effects Ventures, and Fusion Risk Management. Positioning to go-to-market.
Microsimulations, playbooks, and analytics for cyber, operational, and physical risk. We named the category — Capability Intelligence — earned Gartner Cool Vendor recognition, and shipped a website + content engine that gave practitioners language for something they didn't realize they'd been looking for.
Fractional Chief Product & Marketing Officer
Built the brand, GTM system, and category narrative from scratch for a physical security services company — vertical two-pagers, CRM architecture, and lead scoring.
VP, Product & Partner Marketing
Rebrand, partner-marketing program, and a thought-leadership engine across industry press. Repositioned around operational resilience just as the category was forming.
Brand & People Marketing Advisor
The ultimate compliment is when a customer says, ‘We can see ourselves in the system right now, as it would look after implementation.’ That’s always what I’m trying to achieve — showing them the functionality they’ll actually experience, before the contract is even signed.
A people-focused social media campaign and LinkedIn training initiative — turning Protecht's own experts into the brand's most credible voice in the market.
Associate Partner, Product, Product Marketing & Branding · Chief Storyteller
An active portfolio of early-stage technology companies, with an operating model and market story that needed cohesion. Product strategy, positioning, brand and go-to-market for the studio, plus hands-on support for portfolio companies including Fyrii.
Strategic Advisor · Marketing Agency
When the United Effects Ventures partners went separate ways, one founder carried the studio forward. UE Labs got its own name, identity, and story, along with the event branding for Ground Floor, the community series that came with it. Eudai partners with UE Labs to provide marketing studio services for their customers.
CMO in Residence
A venture studio + seed-stage investment firm backing founders building enterprise cybersecurity and technology. Built the marketing function end-to-end: positioning, brand, content, community, PR, and field across the portfolio.
Strategic Advisor
An investor–company network built on shared data. Positioning and messaging, product councils convened with CEOs, advisors, and investors, and a go-to-market plan handed over with the collateral to run it.
Category, GTM & Product Advisor
A platform building in operational topology — shaping the category, the go-to-market, and the product itself.
Strategic & GTM Advisor
Helped a founder make the call not to build — then shaped his advisory practice and go-to-market in resilience engineering.
Marketing strategy advisor
The whole marketing stack for a BI company — positioning and messaging, product and event marketing, collateral, community, video, and partnerships.
Strategy & Brand Advisor
Positioning, brand, website, and collateral for a clinical-downtime advisory business — plus advisory through a strategic investment by a Fortune 500 technology venture arm.
Built a market-leading category twice — microsimulations, then Capability Intelligence
Named three times in the Gartner Hype Cycle (Legal, Risk, Compliance & Audit)
10 industry awards in the first year, including Gartner Cool Vendor recognition
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Selected engagements · 2019–Today
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AI Board Governance · Co-founder & Managing Partner · 2025–present
A venture built from nothing: name, positioning, brand, website, and the AI Board Governance Compass — a 16-indicator assessment that gives a board a documented, defensible AI oversight position.