Resilience engineering advisory
Advisory · Resilience Engineering · 2025–ongoing
Overview
A founder weighing a new product build in resilience engineering. The analysis pointed to “don’t build” — and the work became shaping the advisory practice and its go-to-market instead.
Don’t build
the higher-value strategic call
Advisory + GTM
practice positioning in resilience engineering
2025–ongoing
active engagement
Overview
A founder in resilience engineering was weighing whether to build a new product. We ran the analysis, and the most valuable outcome was a clear “don’t build.” From there the engagement shifted to shaping his advisory practice — its positioning, narrative, and go-to-market.