Seven marketing disciplines for security and resilience companies: positioning & narrative, website & brand, sales enablement, demand systems, events & field, fractional CMO, and bespoke programs. Senior operators, no junior account managers.
Category framing, messaging architecture, and the one-page story that aligns founders, sales, and marketing.
Website & brand system.
Editorial sites that read like a perspective. Designed to hold up under buyer scrutiny.
Sales enablement.
Decks, one-pagers, discovery frameworks, and case studies that make reps sound like operators.
Demand systems.
CRM architecture, lead scoring, nurture sequences, and the reporting layer that tells you what's working.
Events & field marketing.
Roundtables and conference activations for audiences that hate being marketed to.
Fractional CMO.
Marketing leadership for companies between founder-led and VP-led, with enough firepower to run a full function.
Create your own.
A bespoke program built around a goal that doesn't fit a standard box. You bring the problem; we design the engagement.
Ideal for
Deliverables
Engagement models
Three ways to work with us.
Retainer · Most common
Ongoing embedded engagement.
We run a workstream or the full function — strategy, execution, and reporting. Right for companies that need a marketing lead but aren’t ready to hire one.
Ongoing ·
3-month minimum
A defined deliverable with a clear brief.
Brand systems, website builds, sales deck overhauls, CRM builds. Right for companies with a specific gap to close.
Scoped per engagement
Advisory
Strategic counsel without execution.
Positioning reviews, messaging audits, GTM strategy, and board-level marketing input. Right for companies with internal execution capacity.
Monthly · flexible commitment
Quick starts
3 defined starting points for early-stage ventures.
Fixed scope, fixed timeline, named deliverables.
Position
Positioning sprint.
For a venture with a product and no agreed way to describe it.
Fixed fee · 2 workshops
We interview your team and your customers, look at who you are actually competing with, and align on a description of the company that is validated with customers.
Positioning statement and category choice
ICP definition with two or three named segments
Messaging hierarchy: one line, one paragraph, one page
Competitor and alternative map
Proof points tied to each claim
Objection handling for the 4 you hear most
Launch kit.
For a venture going to market, or re-introducing itself after a pivot.
Fixed fee · weekly reviews
Everything you need in market on launch day, built once and built to be edited by you afterwards. Assumes positioning is settled, or runs after the sprint above.
Marketing site: five pages, written and built
Visual system essentials: logo use, type, color, templates
Sales deck and one-page overview
Launch sequence: announcement, email, social, outreach copy
Analytics, forms and CRM capture wired up
Two weeks of post-launch iteration
Pipeline
First pipeline.
For a venture whose growth depends on founder-led sales that need a system behind them.
Fixed fee · run with your team
We build the motion that produces conversations, run it with you until it works, and hand over something your team can operate without us.
Target account list built against your ICP
Outbound sequences: email, LinkedIn, referral paths
CRM setup with stages, fields and scoring
Discovery call structure and qualification criteria
Weekly reporting on what moved and why
Operating playbook for whoever runs it next
Each quick start stands alone and ends with a working artifact, not a recommendation. Most ventures run one, then decide whether an ongoing engagement makes sense.
Where to start
The questions platforms and providers ask us most often.
Fractional CMO for cybersecurity companies
What the role covers, when the model fits, and the first 90 days.
Fractional CMO
Fractional CMO vs marketing agency
Judgment or capacity, and the order that usually works.
Comparison
Specialist vs generalist agency
The domain fluency tradeoff, side by side.
How to position a cybersecurity startup
The four inputs, the traps, and a test you can run this week.
Positioning
Go-to-market for AI security and AI governance
A buying committee where the mandate and the budget sit apart.
Go-to-market
Category creation in cybersecurity and resilience
What has to be true before you try, and how to tell it is landing.
Category design
Marketing for operational resilience platforms
A real budget line with a contested definition.
Resilience
Analyst relations for security and resilience
What analysts evaluate, and the briefing that works.
Analyst relations
Running security instead of selling it?
There is a separate practice for that.
Board and executive communications, internal adoption, and the case for continued investment — for the teams running risk, security and resilience programs inside a company.
Services for risk & security teams →