Retainer · Most common
Ongoing embedded engagement.
We run a workstream or the full function — strategy, execution, and reporting. Right for companies that need a marketing lead but aren’t ready to hire one.
Services
Strategy and execution, from first idea to market.
Engage Eudai for a specific project, embedded leadership, or a broader transformation. Our work is organized in five areas, each led by senior operators who do the work.
Marketing & Go-to-Market
Strategy, development, and hands-on marketing execution.
Fractional CMO & marketing leadership
A senior marketing leader on your leadership team, accountable for strategy and results, with Eudai’s team available to carry out the work.
Learn more →Brand, positioning & websites
The story, identity, and website that explain what the company does and why it matters, for buyers, investors, and recruits.
Learn more →GTM & demand generation
Go-to-market plans and the campaigns, channels, and systems that turn them into qualified pipeline.
Learn more →Analyst relations & sales enablement
Analyst briefings and recognition, plus the decks, discovery guides, and proof sales needs to close.
Learn more →
Strategy & Growth
Find and validate opportunities for commercial growth.
Opportunity & market strategy
Identify and evaluate emerging market opportunities, and decide which deserve investment.
Learn more →Business & growth strategy
Where to play, how to win, and the sequence of moves that gets you there.
Learn more →Market research & validation
Evidence on buyers, competitors, and demand, gathered before major commitments are made.
Learn more →Category & market creation
Develop new markets and categories, from the first definition to a position the market recognizes.
Learn more →
Product & Venture Building
Develop and bring new products and businesses to market.
Product strategy & management
Decide what to build, for whom, and why it wins, then manage the roadmap against those goals.
Learn more →Product discovery & validation
Customer research and testing that reduce product risk before significant investment.
Learn more →Venture & offering development
Take a new idea from concept to a viable business or offering, with the team and plan to run it.
Learn more →Launch & commercialization
Pricing, packaging, launch, and the commercial engine that turns a new offering into revenue.
Learn more →
Transformation & Operations
Help organizations navigate change and develop new capabilities.
Organizational change management
Bring people through major change with clear communication, support, and new ways of working.
Learn more →M&A & business transitions
Align the story, protect customer relationships, and integrate teams through mergers, acquisitions, and rebrands.
Learn more →AI strategy, adoption & governance
Decide where AI creates value, lead adoption, and put oversight in place that leadership and boards can trust.
Learn more →Operating models & capability development
Design how the organization works and build the capabilities it needs as markets and technology change.
Learn more →
Partnerships & Capital
Build relationships and partnerships that advance opportunity.
Strategic partnerships & ecosystems
Identify and develop the partners and ecosystems that extend your reach and capability.
Learn more →Partner & channel strategy
Design partner programs and channel models, and enable partners to sell.
Learn more →Investor relations
Position the company for investors with a market thesis, clear evidence, and consistent communication.
Learn more →Commercial alliances
Structure and launch alliances that create joint offerings and new routes to market.
Learn more →
In their words
What founders say.
“She gave us the boost we needed. She’s amazing at what she does and has a great deal of experience from corporate to startups to board advisory. Her perspectives on what we do at UEV and my vision as a founder have always been extremely helpful.”
“Paula is my Ms. Miyagi. The cofounder I never had. The website is a great first impression. Very proud of it when we refer people!”
Engagement models
Three ways to work with us.
Project
A defined deliverable with a clear brief.
Brand systems, website builds, sales deck overhauls, CRM builds. Right for companies with a specific gap to close.
Advisory
Strategic counsel without execution.
Positioning reviews, messaging audits, GTM strategy, and board-level marketing input. Right for companies with internal execution capacity.
Every service
The full list.
Each one has its own page: what it is, how we run it, and the proof.
Go-to-market strategyThe plan, the sequence, and what to stop doingPositioningThe claim, and who has to believe itMessagingOne claim, varied evidence, four readersCategory creationNaming a problem the market adoptsProduct marketingLaunches, enablement, competitiveBrand & websiteA site that survives diligenceContent marketingFewer pieces, each one load-bearingCreativeWork that changes the substrateDemand generationCommittee scoring, not lead volumeSales enablementThe internal business caseEvents & fieldRooms chosen by audiencePartner marketingShared account listsAnalyst relationsEasy to place in a research agendaFractional CMOLeadership between founder-led and VP-ledInvestor marketingDiligence support and post-deal positioning
Quick starts
3 defined starting points for early-stage ventures.
Fixed scope, fixed timeline, named deliverables.
1
Position
Positioning sprint.
For a venture with a product and no agreed way to describe it.
3 weeksFixed fee · 2 workshopsWe interview your team and your customers, look at who you are actually competing with, and align on a description of the company that is validated with customers.
- Positioning statement and category choice
- ICP definition with two or three named segments
- Messaging hierarchy: one line, one paragraph, one page
- Competitor and alternative map
- Proof points tied to each claim
- Objection handling for the 4 you hear most
2
Launch
Launch kit.
For a venture going to market, or re-introducing itself after a pivot.
6 weeksFixed fee · weekly reviewsEverything you need in market on launch day, built once and built to be edited by you afterwards. Assumes positioning is settled, or runs after the sprint above.
- Marketing site: five pages, written and built
- Visual system essentials: logo use, type, color, templates
- Sales deck and one-page overview
- Launch sequence: announcement, email, social, outreach copy
- Analytics, forms and CRM capture wired up
- Two weeks of post-launch iteration
3
Pipeline
First pipeline.
For a venture whose growth depends on founder-led sales that need a system behind them.
8 weeksFixed fee · run with your teamWe build the motion that produces conversations, run it with you until it works, and hand over something your team can operate without us.
- Target account list built against your ICP
- Outbound sequences: email, LinkedIn, referral paths
- CRM setup with stages, fields and scoring
- Discovery call structure and qualification criteria
- Weekly reporting on what moved and why
- Operating playbook for whoever runs it next
Each quick start stands alone and ends with a working artifact, not a recommendation. Most ventures run one, then decide whether an ongoing engagement makes sense.
Where to start
The questions platforms and providers ask us most often.
Fractional CMO for cybersecurity companies
What the role covers, when the model fits, and the first 90 days.
Fractional CMOAnswer
Fractional CMO vs marketing agency
Judgment or capacity, and the order that usually works.
ComparisonAnswer
Specialist vs generalist agency
The domain fluency tradeoff, side by side.
ComparisonAnswer
How to position a cybersecurity startup
The four inputs, the traps, and a test you can run this week.
PositioningAnswer
Go-to-market for AI security and AI governance
A buying committee where the mandate and the budget sit apart.
Go-to-marketAnswer
Category creation in cybersecurity and resilience
What has to be true before you try, and how to tell it is landing.
Category designAnswer
Marketing for operational resilience platforms
A real budget line with a contested definition.
ResilienceAnswer
Analyst relations for security and resilience
What analysts evaluate, and the briefing that works.
Analyst relationsAnswer
Running security instead of selling it?
There is a separate practice for that.
Board and executive communications, internal adoption, and the case for continued investment — for the teams running risk, security and resilience programs inside a company.