Go-to-market strategy for security, AI, and resilience companies — and the founders, CEOs, CMOs, and risk leaders inside them. Led by three-time CMO Paula Fontana.
WorldSafe
Protecht
Fusion Risk Management
Forrester
The Wall Street Journal
Elite 18 CMO
Fearless 50
Trusted by startups, midsize companies, enterprises, and investors.
Recognized by
VP, Product & Partner Marketing
Fractional Chief Product & Marketing Officer
CMO in Residence
Brand & People Marketing Advisor
Strategic Advisor
Associate Partner, Product, Product Marketing & Branding \u00b7 Chief Storyteller
Selected work
Helping companies shape how trust gets built.
From the venture studio backing what's next, to the platforms already running in regulated industries.
Where they were
What we did
Everyone on an engagement has owned the strategy, the budget, the board conversation, and the number at the end of it. Not a team learning your category on your retainer.
Specialist capability.
The right expertise assembled around the brief — former CISOs, editorial directors, demand engineers, analyst-relations veterans — instead of a standing agency payroll you fund whether you need it or not.
AI-native execution.
Experienced people executing at a range, speed, and efficiency that recently required a much larger team. The leverage is in the operating model.
Embedded when it helps.
Advise, build, or run it alongside you — through the board meeting and the launch, then hand it back when your own team is ready to carry it.
The operating model
Senior operators, with leverage that used to require an agency.
Eudai combines senior judgment with the capacity to build, creating a model that no longer separates strategy from getting the work done.
Workshops, messaging house, naming, and the one-page story that aligns founders, sales, and analysts on the same three sentences.
See the work
Editorial sites that read like a perspective.
Visual systems, opinionated websites that ship in 6 weeks, sales & investor decks, and content templates your team can extend.
Decks, one-pagers, and discovery that close.
Assets your reps actually use. Discovery frameworks built around buyer language, decks structured for the live conversation, vertical case studies that prove the category.
CRM architecture, scoring, and pipeline.
Demand programs that survive a CMO transition. CRM architecture, lead scoring built around the buying committee, and dashboards that tell sales why a meeting matters.
Programs for buyers who hate being sold to.
Intimate roundtables, sponsored dinners, and conference activations for security and risk leaders who screen vendor pitches in their sleep.
Senior leadership, embedded.
A senior CMO operating as part of your leadership team — 2 to 4 days a week for 6 to 18 months. We run the function, hire the team, and hand off when you're ready.
What we do
Six disciplines, one studio — embedded for the long arc.
Pick one as a sprint. Engage all six as a fractional GTM team.
Pipeline
JUN · CHICAGO
CISO roundtable · 6 seats
12 confirmed
Paula Fontana
Fractional CMO · 3 days/wk
+ hired team
For technical founders entering an unnamed category.
Skip the year of trial-and-error. We compress positioning, naming, and the first wave of GTM into a 90-day engagement. You get a narrative that aligns the board, the team, and the analyst conversations.
Built the brand, GTM system, and category narrative from scratch for a physical security services company.
Built for security operators. Loved by marketers.
For marketing leaders who need senior firepower without four hires.
A fractional studio that plugs into your existing stack — Webflow, HubSpot, 6sense, Salesforce — and starts shipping in week two. We don't replace your team; we extend it with operators who've shipped in the category.
Gartner Cool Vendor recognition and a long-running fractional CMO partnership.
Built for security operators. Loved by boards.
For PE and boards backing a security platform between rounds.
Category-design partnerships that align product, sales, marketing, and analyst relations behind a single, ownable narrative — so the next raise tells one story across every audience.
$15M → $60M. Rebrand, partner program, and thought-leadership.
Built for security operators. Loved by them, too.
For security & risk leaders who became the marketing function.
If you're a CISO, GRC lead, or security director carrying the marketing weight, we embed alongside you. We translate your work into language buyers — and your CEO — can repeat back to you verbatim.
CMO in Residence for the venture studio backing what's next.
Pre-Series A positioning sprint
Investor & analyst narrative
Founding-team comms training
Wordmark, web, and pitch deck
Editorial websites that hold up under buyer scrutiny
HubSpot architecture, scoring, nurture
Sales enablement that makes reps sound like operators
Roundtables for audiences that hate being marketed to
Category design & messaging architecture
Tier-1 analyst relations (Gartner, Forrester, IDC)
Field & conference plays
Pre-raise narrative & investor deck
Practitioner content engine
Buyer-facing technical narrative
Conference & analyst briefing prep
Sales enablement built around your actual workflow
Who it's for
Built for security operators.
Loved by the people responsible for selling it.
Paula Fontana
Who builds it
Built by operators, not career consultants.
Eudai was founded by Paula Fontana — a three-time CMO, board director, and product and marketing executive who has repositioned and launched companies across security, resilience, and enterprise technology. She leads every engagement, joined by specialists who have shipped in the category.
Her work has been featured in
The Wall Street Journal
and recognized by the Elite 18 CMO and Fearless 50 awards. She serves on the Private Directors Association's Research & Standards Committee and its AI Governance Task Force, and sits on the board of iluminr.
Read the full background →
Senior Leader, IT Resilience
Leading healthcare organization
Eudai is the cofounder I\u2019ve never had.
Security founder
It\u2019s obvious you care enormously about your clients\u2019 success.
The edits to the website are noticeable. It continues to improve seemingly every week \u2014 great 1st impression. Very proud of it when we refer people!
We talked to a lot of agencies. From the very beginning, it was clear it is not just a project to you. You are so warm and personable. To us, this is the braintrust. We wanted someone who would be with us for the long haul.
Resourceful
She gave us the boost we needed. She\u2019s amazing at what she does and has a great deal of experience from corporate to startups to board advisory. She\u2019s also well networked across cybersecurity, resiliency, venture, and private equity. Her perspectives on what we do at UEV and my vision as a founder have always been extremely helpful.
Bo Motlagh
Founder, UE Labs
Your vision was really perfect for this.
Founder & CEO
Clinical downtime advisory
You\u2019re an empathetic expert in an uncertain world with skills that are built for this time.
Fortune 500 information-based analytics & decision tools
You are my Ms. Miyagi!
Joe Heinzen
Founder & CEO, WorldSafe
You have done a lot for so many of the team \u2014 thanks for your support.
Chief Revenue Officer
Protecht
Got a big, scary challenge and need someone ultra-competent to drive it? You need Paula on your team.
Ross Belmont
Senior Director, Product Management, Salesforce
She is incredible in her thoughtful approach to understanding the customer journey, bringing products to market, and educating go-to-market teams on value selling.
Shannon Cortina
Chief Marketing Officer and GTM leader
She has revolutionized our GTM strategy. Paula is the mastermind behind our operational resilience product strategy and roadmap execution.
Ramya Ragavan
Customer Success Executive, ex-Vista PortCo
She has a unique ability to craft compelling narratives that not only elevate a brand\u2019s presence but also create meaningful connections with its audience.
Nancy A. Baird
Senior Director, Operations
A strategic, forward thinker who anticipates market trends and challenges. Her insights have consistently proven invaluable in navigating the intersection of technology and resilience.
Sidney Weinstein
Managing Director, BDO USA
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In their words
Built for security, trusted by founders, investors, and operators.
The scope, when the model fits, and what the first 90 days look like.
How do you position a security company?
The four inputs, the traps most companies fall into, and a test you can run this week.
Fractional CMO or agency?
Judgment versus capacity, and the order that usually works.
How do you explain security to a board?
Marketing principles applied to the hardest internal audience you have.
The questions we get asked most.
Rooms that move things
Roundtables, panels, briefings, and board sessions that put new offerings and internal initiatives in front of the people they need to influence.
Naming-by-committee is how good categories die. Here is a four-step alternative that actually ships.
Point of view
What we're thinking about.
Eudai is a strategy and growth studio for founders, CMOs, and investors in cyber, AI, security, infrastructure, and resilience. We work across six disciplines — positioning and category narrative, website and brand, sales enablement, demand systems, events and field marketing, and fractional CMO leadership — engaged as a single sprint or as a full embedded go-to-market team.
What is a fractional CMO, and how does the engagement work?
A fractional CMO is a senior marketing leader embedded in your leadership team part-time — typically two to four days a week for six to eighteen months. We run the function, hire and lead the team, and hand off cleanly when your in-house leadership is ready.
Who does Eudai work with?
Technical founders entering an unnamed category, marketing leaders who need senior firepower without four new hires, PE and VC firms and boards backing a security platform between rounds, and security and risk operators who became the de facto marketing function. Our center of gravity is a hard-to-explain product in security, risk, or resilience — though the same playbook travels to adjacent B2B categories.
Which industries and categories does Eudai specialize in?
Cybersecurity, AI security, infrastructure, risk management, and operational resilience. We focus on technical categories where the buyer is a CISO, GRC lead, or security practitioner — audiences that screen vendor pitches in their sleep.
Do you only work with security and risk companies?
No. Security, risk, and resilience — plus the investors backing them — are where we go deepest, and where the track record lives. We also take on B2B companies in adjacent categories when the same work applies: reading a market, naming a category, and building the go-to-market to win it.
Who leads Eudai?
Eudai is led by Paula Fontana, a three-time CMO, advisor, and board director in security and resilience. She has been featured in The Wall Street Journal, is an Elite 18 CMO and Fearless 50 honoree, and is Gartner-published.
Can we engage one service, or do we have to take all of them?
Either. Pick a single discipline as a focused sprint — a positioning workshop, a website, a sales deck — or engage all six as your fractional go-to-market team. Most partnerships start narrow and expand.
Where is Eudai based, and how do we start?
Eudai is based in Chicago and works remote-first with clients anywhere. We take on four to six engagements per quarter. Tell us what you're building and a senior partner — not a sales rep — replies within two business days.
How do you pronounce Eudai — and what does it mean?
Eudai is pronounced you-DAY. The name comes from eudaimonia, the Greek idea of flourishing — reaching your highest potential rather than simply feeling good. It's the standard we hold the work to: turning an organization's potential into progress, for the team, the market, and the people it protects.
Questions
The short answers.
What founders, CMOs, and boards ask before the first call.