eudai
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For companies navigating risk and innovation

Where’s your next growth engine?

We help companies identify emerging market opportunities, develop the strategy to pursue them, and build the capabilities to turn them into new sources of growth.

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Trusted by startups, midsize companies, enterprises, and investors.

Recognized by

Who we work with

Find the right opportunity. Build what it takes to pursue it.

We work with organizations and founders to identify and pursue new opportunities, and with the executives whose experience and capabilities can help bring those opportunities to life.

Growth strategy

Find your next growth engine.

For established companies with the capital and capability to grow, but no clear answer on where to place the next significant bet. We identify where demand is forming, weigh the risk against the opportunity, and build the capabilities to commercialize it.

Explore how we work with organizations →
  • Growth opportunity discovery
  • Opportunity validation & business case
  • Category & market creation
  • Activation alongside your team
Fusion Risk Management
$15M → $60M. Created the operational resilience category, plus a rebrand, partner program and thought leadership.
Selected work

Helping companies shape how trust gets built.

From the venture studio backing what's next, to the platforms already running in regulated industries.

GartnerForresterVista Equity PartnersGreat Hill PartnersLeader in the Gartner Magic Quadrant and The Forrester Wave, then a Vista exit to Great HillUnited Effects VenturesCMO in ResidenceGartnerChartisGRC 20/20Recognized by Gartner, Chartis and GRC 20/20, and cited in the Gartner Hype Cycle three years runningVela Board AdvisorsCofounder & Managing PartnerTIMEnamed Product10x to its list of top acceleratorsDirector, DefinedBoard research session, PDA PRISM 2026AlertMediapartnership launched and enabled, backed by a full go-to-market systemProtechtBrand & People Marketing Advisor
See all work →
Point of view

What we're thinking about.

View all writing →
Risk & Innovation

The New Geography of Value

5 developments this week reveal how companies are rethinking what to own, what to build, and where the next growth opportunity lies.

5 min read
Risk & Innovation

What Becomes More Valuable When Intelligence Becomes Cheap?

As AI makes knowledge easier to access, competitive advantage is shifting toward the assets that are hardest to reproduce.

6 min read
AI Governance

Who Owns AI Governance?

AI is becoming a board-level responsibility. But new research suggests that formal accountability has yet to catch up.

4 min read
Risk & Innovation

The Business of Hopelessness

Why recognizing risk is only half the work of leadership.

6 min read
Rooms that move things

Where strategy meets its audience.

Roundtables, panels, briefings, and board sessions that put new offerings and internal initiatives in front of the people they need to influence.

See the work
Panel discussion at Compass, a Fusion Risk Management event
Your North Star for Resilience event banners at a Fusion roundtable
Panel discussion convened for board directors
Everyone starts somewhere — Ground Floor campaign poster
Board-level session convened with Vela Board Advisors
Salesforce Tower New York mural in the event space
Full room for the executive panel at Compass London
No Hallucinations. Just Experience. session notebook
Panel on AI trade-offs hosted at PenFed
Capability Intelligence event banner at an iluminr session
Executive roundtable briefing for risk and resilience leaders
Product-Market-Philly Fit hoodie for UEV Venture Building Day 2025
Panel discussion at Compass, a Fusion Risk Management event
Your North Star for Resilience event banners at a Fusion roundtable
Panel discussion convened for board directors
Everyone starts somewhere — Ground Floor campaign poster
Board-level session convened with Vela Board Advisors
Salesforce Tower New York mural in the event space
Full room for the executive panel at Compass London
No Hallucinations. Just Experience. session notebook
Panel on AI trade-offs hosted at PenFed
Capability Intelligence event banner at an iluminr session
Executive roundtable briefing for risk and resilience leaders
Product-Market-Philly Fit hoodie for UEV Venture Building Day 2025
Board and executive roundtable working a case study
Enterprise-AI talk for founders and students in Philadelphia
Find Your North Star — Fusion Risk Management brand launch kit
Workshop session with risk and resilience practitioners
Immersive crisis-simulation room with failing power grid and offline comms displays
Session countdown clock and Compass title slide before a talk
Operational resilience session at a GFMI conference
Microsimulation running a breaking-news injection at a London roundtable
Printed agenda for the Financial Services resilience roundtable
Packed Ground Floor meetup in a Philadelphia startup lounge
Practitioner briefing on building operational resilience
Fusion Risk financial services customer session on the room display
Board and executive roundtable working a case study
Enterprise-AI talk for founders and students in Philadelphia
Find Your North Star — Fusion Risk Management brand launch kit
Workshop session with risk and resilience practitioners
Immersive crisis-simulation room with failing power grid and offline comms displays
Session countdown clock and Compass title slide before a talk
Operational resilience session at a GFMI conference
Microsimulation running a breaking-news injection at a London roundtable
Printed agenda for the Financial Services resilience roundtable
Packed Ground Floor meetup in a Philadelphia startup lounge
Practitioner briefing on building operational resilience
Fusion Risk financial services customer session on the room display
Snowflake office reception ahead of a partner session
Boardroom set for a Fusion roundtable at Salesforce Tower London
Microsimulation scenario cards on the iluminr event stand
Keynote to a full room at Compass
Financial Services Operational Resilience Roundtable in session
Main stage set for Compass, a Fusion Risk Management event
iluminr microsimulations stand at a credit-union event
Salesforce Innovation Center lobby before a customer session
Briefing on human capability for financial-institution leaders
Talk delivered at the Silicon Valley AI Hub
Snowflake office reception ahead of a partner session
Boardroom set for a Fusion roundtable at Salesforce Tower London
Microsimulation scenario cards on the iluminr event stand
Keynote to a full room at Compass
Financial Services Operational Resilience Roundtable in session
Main stage set for Compass, a Fusion Risk Management event
iluminr microsimulations stand at a credit-union event
Salesforce Innovation Center lobby before a customer session
Briefing on human capability for financial-institution leaders
Talk delivered at the Silicon Valley AI Hub
The operating model

Senior operators, from the opportunity to the operating plan.

Eudai connects market intelligence, strategy, product and go-to-market, so the decision about where to grow and the work to get there sit with the same team.

Senior operators

Everyone on an engagement has owned the strategy, the budget, the board conversation, and the number at the end of it. Not a team learning your category on your retainer.

Specialist capability

The right expertise assembled around the brief — former CISOs, editorial directors, demand engineers, analyst-relations veterans — instead of a standing agency payroll you fund whether you need it or not.

Leverage by design

Experienced people executing at a range, speed, and efficiency that recently required a much larger team. The leverage is in the operating model.

Embedded when it helps

Advise, build, or run it alongside you — through the board meeting and the launch, then hand it back when your own team is ready to carry it.

What we do

From the first idea to the work that makes it real.

Engage Eudai for a specific project, embedded expertise, or a broader business transformation. We combine strategy and hands-on execution to turn opportunity into capability and commercial value.

Brand & Digital

Positioning, websites, content, and digital experiences.

The story, the site, and the content that make the company look like what it has become.

Explore brand & digital
Positioning & messagingOne set of claims, proof and language the whole company uses.
WebsitesEditorial sites with a point of view, built to convert.
Content & digital experiencesArticles, tools, and templates your team can extend.

Marketing & Growth

GTM, campaigns, demand generation, and commercial execution.

Go-to-market plans and the programs that carry them, measured against pipeline rather than activity.

Explore marketing & growth
Go-to-market planningWho to reach first, with what, and through which channels.
Campaigns & demandPrograms built around the whole buying committee.
Commercial executionSales enablement and reporting that tells sales why a meeting matters.

Strategy & Market Intelligence

Research, validation, market opportunities, and growth strategy.

Evidence on where the market is moving, which opportunities are worth pursuing, and what it will take to win them.

Explore strategy
Market researchBuyers, competitors, and emerging categories.
ValidationTesting demand before committing the budget.
Growth strategyWhere to play, how to win, and in what order.

Products & Ventures

Product strategy, development, incubation, and commercialization.

Taking an opportunity from first definition to a product or business customers can buy.

Explore products & ventures
Product strategyWhat to build, for whom, and why it wins.
Development & incubationFrom prototype to a working offering.
CommercializationPricing, packaging, and launch.

Transformation & Operations

Business transitions, change management, AI adoption, and operating models.

Helping organizations adapt how they work as markets, technology, and their own structure change.

Explore transformation
Business transitionsMergers, integrations, and new structures.
Change managementBringing people through the change, not just announcing it.
AI adoption & operating modelsNew ways of working that hold up in practice.

Embedded Leadership

Fractional CMO, strategic advisory, partnerships, and commercial leadership.

Senior leadership as part of your team, for as long as the work needs it.

Explore embedded leadership
Fractional CMOA senior marketing leader on your leadership team.
Strategic advisoryA second view on the decisions that matter most.
Partnerships & commercial leadershipBuilding the relationships that open new markets.
Explore our services →
In their words

Built for security, trusted by founders, investors, and operators.

“Paula’s impact on our industries has been nothing short of revolutionary.”
Senior Leader, IT ResilienceLeading healthcare organization
Paula FontanaPaula FontanaFounder · Eudai
Who builds it

Built by operators.

Eudai was founded by Paula Fontana — a three-time CMO, board director, and product and marketing executive who has repositioned and launched companies across security, resilience, and enterprise technology. She leads every engagement, joined by specialists who have shipped in the category.

Her work has been featured in The Wall Street Journal and recognized by the Elite 18 CMO and Fearless 50 awards. She serves on the Private Directors Association's Research & Standards Committee and its AI Governance Task Force, and sits on the board of iluminr.

Read the full background →

Currently booking

Built for the companies everyone else will study later.

We take on four to six engagements per quarter. Tell us what you're building — we'll come back inside two business days.

↳ Replies from a senior partner, not a sales rep.
Questions

The short answers.

What founders, CMOs, and boards ask before the first call.

Eudai is a strategy and growth studio for founders, CMOs, and investors in cyber, AI, security, infrastructure, and resilience. We work across six disciplines — positioning and category narrative, website and brand, sales enablement, demand systems, events and field marketing, and fractional CMO leadership — engaged as a single sprint or as a full embedded go-to-market team.

A fractional CMO is a senior marketing leader embedded in your leadership team part-time — typically two to four days a week for six to eighteen months. We run the function, hire and lead the team, and hand off cleanly when your in-house leadership is ready.

Technical founders entering an unnamed category, marketing leaders who need senior firepower without four new hires, PE and VC firms and boards backing a security platform between rounds, and security and risk operators who became the de facto marketing function. Our center of gravity is a hard-to-explain product in security, risk, or resilience — though the same playbook travels to adjacent B2B categories.

Cybersecurity, AI security, infrastructure, risk management, and operational resilience. We focus on technical categories where the buyer is a CISO, GRC lead, or security practitioner — audiences that screen vendor pitches in their sleep.

No. Security, risk, and resilience — plus the investors backing them — are where we go deepest, and where the track record lives. We also take on B2B companies in adjacent categories when the same work applies: reading a market, naming a category, and building the go-to-market to win it.

Eudai is led by Paula Fontana, a three-time CMO, advisor, and board director in security and resilience. She has been featured in The Wall Street Journal, is an Elite 18 CMO and Fearless 50 honoree, and is Gartner-published.

Either. Pick a single discipline as a focused sprint — a positioning workshop, a website, a sales deck — or engage all six as your fractional go-to-market team. Most partnerships start narrow and expand.

Eudai is based in Chicago and works remote-first with clients anywhere. We take on four to six engagements per quarter. Tell us what you're building and a senior partner — not a sales rep — replies within two business days.

Eudai is pronounced you-DAY. The name comes from eudaimonia, the Greek idea of flourishing — reaching your highest potential. It's the standard we hold the work to: turning an organization's potential into progress, for the team, the market, and the people it protects.